How broken trust, failed formulas, and faith lit the path forward. We didn’t plan to start a supplement brand.

We just wanted to feel better. Years ago, both of us - Ben and Levi - were deep into the fitness world. Coaches, athletes, and students of performance, we spent years doing what we were taught: pushing harder, training smarter, and trusting the supplements that lined the shelves.

What we didn't know is that products we trusted - ones we recommended to clients - were quietly tearing up our digestion and crashing our energy. We later learned they were packed with artificial dyes, synthetic caffeine, and shady proprietary blends we couldn’t pronounce. And yet we kept using them... because we didn’t know better.

Until we couldn’t ignore it anymore. That frustration became a line in the sand. We poured our energy into research, reformulations, trial, error, and prayer - refusing to accept that feeling like garbage was just part of the fitness lifestyle. We knew there had to be a way to fuel performance without sacrificing long-term health. So we created what we couldn’t find: a supplement we could finally trust - one that’s clean, effective, gut-friendly, and built for the long haul.